About this blog

What is PRiMEtime?
PRiMEtime brings together and shares best practices on how to mainstream sustainability and responsible leadership into management education globally. The blog will serve as a platform to share and discuss inspirational activities that promote the development of responsible leaders.

What does PRiMEtime cover?
The blog will feature examples from around the world and will include both success stories and lessons learned. Posts will cover a wide variety of activities, ranging from efforts to embed sustainability and responsible leadership into curricula, student led initiatives, and the outcomes of partnerships with business, NGOs and other schools. The blog will also highlight the often forgotten “i” in PRME, by:

  • Representing our INTERNATIONAL network through a growing collection of examples from across the globe,
  • Exploring INNOVATIVE ideas that are being tested in management education,
  • Taking an INTERDISCIPLINARY approach by both looking across the business school environment and learning from other industries and disciplines,
  • Featuring INDIVIDUAL change makers who have transformed their institutions from within,
  • Focusing on IMPLEMENTATION through practical examples, from lessons learned through “failure” to inspirational examples, and
  • INSPIRING business schools to get more involved in mainstreaming responsible management education.

Readers can search for blogs by Principle, topic, date, or region of the world.

Who is behind the blog?
PRiMEtime is a joint initiative between the Secretariat of the Principles for Responsible Management Education (PRME), an initiative of the United Nations Global Compact and Giselle Weybrecht, author of The Sustainable MBA: The Manager’s Guide to Green Business.

PRME_LOGOThe mission of PRME is to inspire and champion responsible management education, research and thought leadership globally. The Principles are inspired by internationally accepted values such as the Ten Principles of the Global Compact. They seek to establish a process of continuous improvement among institutions of management education in order to develop a new generation of business leaders capable of managing the complex challenges faced by business and society in the 21st century.

The Sustainable MBAThe blog is written and managed by Giselle Weybrecht, author of ‘The Sustainable MBA: A Business Guide to Sustainability 2nd edition Wiley‘ and a writer, speaker, lecturer and advisor on sustainability issues within management education. The book is a guide for those interested in what the business sector can and is doing in business and sustainability with lots of tips on how to get involved and how to bring these ideas into your job, whatever job that might be. It is organized like a business school course – allowing easy access to information on sustainability and Accounting, Economics, Entrepreneurship, Ethics, Finance, Marketing, Organizational Behaviour, Operations and Strategy. This book brings together all the pieces of the business and sustainability puzzle in an easy to use, easy to understand format.

Why was PRiMEtime created?
Business students represent an incredible untapped resource to bring about real change.
We often hear accusations that management education is training future leaders to be the exact opposite of what we need to build a more sustainable society. This is not at the case.

The challenge is that the majority of business students, although increasingly aware of sustainability issues in general, are not aware of how sustainability will affect their future jobs and businesses. At the same time, while business schools are keen to bring sustainability and responsible leadership into the curriculum, they are not always sure how to do so.

So how do we mainstream sustainability into business education in a way that is meaningful and effective? How do we develop the next generation of globally responsible leaders?

While meeting with the team at the PRME Secretariat in New York in August 2011, we discussed the challenges that educational institutions face when putting the Principles into practice. We discussed how there are, on one hand, many universities around the world testing out some really interesting and innovative ideas that others could learn from and, on the other hand, many others that are interested in these issues but are not sure where to start. We wanted to create an interactive space to gather, share, and discuss these issues, and PRiMEtime was born.

PRiMEtime brings together and shares best practices on how to mainstream sustainability and responsible leadership into management education globally. The blog will serve as a platform to share and discuss inspirational activities that promote the development of responsible leaders. The blog will feature examples from around the world and will include both success stories and lessons learned. Posts will cover a wide variety of activities, ranging from efforts to embed sustainability and responsible leadership into curricula, student led initiatives, and the outcomes of partnerships with business, NGOs and other schools.

The PRME Secretariat makes no representation concerning, and does not guarantee, the source, originality, accuracy, completeness or reliability of any statement, information, data, finding, interpretation, advice or opinion contained within this blog. The inclusion of examples does not in any way constitute an endorsement of the individual academic institution or organization by the PRME Secretariat. The material in this publication may be quoted and used, provided there is proper attribution.

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